Snapchat Pixel

Snapchat Pixel integration with Consentio

What is Snapchat Pixel

A measurement tool for tracking conversions and optimising campaigns on Snapchat.

Cookie category

Snapchat Pixel belongs to the marketing category.

Consentio category	GCM signal
marketing	`ad_storage`, `ad_user_data`, `ad_personalization`

Installation with Consentio

Add Snapchat Pixel with type="text/plain" and data-category="marketing" attributes, so it only loads after marketing consent is granted:

HTML

<!-- Snapchat Pixel - blocked until marketing consent -->
<script type="text/plain" data-category="marketing">
  (function(e,t,n){if(e.snaptr)return;var a=e.snaptr=function(){a.handleRequest?a.handleRequest.apply(a,arguments):a.queue.push(arguments)};a.queue=[];var s='script';var r=t.createElement(s);r.async=!0;r.src=n;var u=t.getElementsByTagName(s)[0];u.parentNode.insertBefore(r,u);})(window,document,'https://sc-static.net/scevent.min.js');
  snaptr('init', 'YOUR_PIXEL_ID', {
    'user_email': '__INSERT_USER_EMAIL__'
  });
  snaptr('track', 'PAGE_VIEW');
</script>

Note: Replace YOUR_PIXEL_ID with the actual ID from Snapchat Ads Manager → Events Manager.

JavaScript API alternative

Dynamically load Snapchat Pixel after consent is granted:

JavaScript

Consentio.onConsentChange((consent) => {
  if (consent.marketing) {
    // Load Snapchat Pixel
    (function(e,t,n){
      if(e.snaptr)return;
      var a=e.snaptr=function(){
        a.handleRequest?a.handleRequest.apply(a,arguments):a.queue.push(arguments)
      };
      a.queue=[];
      var s='script';
      var r=t.createElement(s);r.async=!0;r.src=n;
      var u=t.getElementsByTagName(s)[0];
      u.parentNode.insertBefore(r,u);
    })(window,document,'https://sc-static.net/scevent.min.js');

    snaptr('init', 'YOUR_PIXEL_ID', {
      'user_email': '__INSERT_USER_EMAIL__'
    });
    snaptr('track', 'PAGE_VIEW');
  }
})

Google Consent Mode v2

Snapchat Pixel does not natively support Google Consent Mode. Blocking via type="text/plain" ensures that the pixel only loads after consent is granted.

Verification

Open DevTools (F12)
Before granting consent: scevent.min.js should not load
Grant marketing consent
Verify in the Network tab that scevent.min.js has loaded
Check in Snapchat Events Manager

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Documentation