A cookie banner is a user interface that informs visitors about the use of cookies and allows them to express consent or set their preferences.
What must a cookie banner contain?
- Information that the website uses cookies
- An explanation of the purposes of each cookie category
- An option to accept all cookies
- An option to reject non-essential cookies
- An option to select specific categories
- A link to detailed information (cookie policy)
GDPR requirements for cookie banners
- The reject button must be as prominent as the accept button
- No pre-selected consents
- Cookies must not load before consent is granted
- The user must be able to change their preferences
Common mistakes
- Cookie wall – Blocking access without consent
- Dark patterns – Manipulative design
- Pre-ticked checkboxes – Unlawful practice
- Hidden rejection – Multiple clicks required to reject
Consentio cookie banner
Consentio provides a GDPR-compliant cookie banner with Google Consent Mode v2 support that meets all legal requirements whilst being optimised for a high consent rate.